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Caramelos De Cianuro

Caramelos De Cianuro is a rock band from Venezuela formed in 1991. Considered by many as the most important and influential foursome of the country, Caramelos are holding the crown with 25 years of career, 8 studio albums, 2 live albums, over 1300 concerts, multiple nominations / awards and fans all over the world.

When we first started working with the band, we had the challenge to take their career to an even bigger scope. That's why we first created a growth plan for all digital platforms, scaling their fan base from 800.000 to 1.300.000 followers (that's 500.000 new fans in just 3 years).

Therefore, we focused on creating new experiences for every new release, accompanied by Facebook Ads that helped us reach even more people. Based on that last strategy, we gathered all Caramelos database and created the very first Facebook Ads system to reach out the most people on every new show announced. This feature locked successful ticket sales for each concert of the past and current tours.

On 2017, we had the chance to fly with Caramelos to The NAMM Show in Anaheim, California. Thanks to the Digital Press Kit we designed for them, we were able to sign new deals with Fender, 64 Audio, Bosphorus Cymbals and many more brands.

During early 2018, we we're commissioned to design Caramelos' new brand identity. We pulled the best of the past and present, and created a logo that will stand strong for the years to come.

Today, we continue working on Caramelos De Cianuro's new releases and tour, giving them nothing but the best we can offer.

Client / 

Caramelos De Cianuro

 

Role / 

Innovation Consulting, Branding, Social Media, Motion Graphics

 

Agency / 

Ciigma

 

Year / 

2015-present