AI assistant handling 100K+ messages for a viral tile and pool brand
When every post goes viral, you need something faster than a human team to keep up. We built it.
Messages replied (DM + WhatsApp)
Comments handled by AI
Leads captured into database
The Challenge
Benigni Tiles has a problem most brands dream about: their content goes viral consistently. But virality without infrastructure is a leaky bucket. Every post brought thousands of comments, DMs, and WhatsApp messages asking about pricing, availability, and shipping. Their small team was drowning, leaving money on the table with every unanswered message. They needed a system that could match the speed and scale of their audience without hiring an army of support agents.
Going viral is not a strategy if you can't catch what it brings in. The real value isn't the views, it's the conversation that follows. We needed to turn every comment and DM into a qualified lead, automatically, 24/7, across every channel.
The Process
Built a custom AI assistant trained on Benigni's product catalog, pricing, and FAQs
Connected the assistant to Instagram DMs, comments, and WhatsApp for unified inbox coverage
Integrated with SimpliAutomatic CRM to capture every interaction as a lead record
Designed intelligent qualification flows that route hot leads to the sales team instantly
Automated comment responses that feel personal, answer questions, and drive users to DM for details
Results
Over 100,000 DMs and WhatsApp messages handled without human intervention
45,000+ social media comments responded to automatically with contextual replies
6,000+ qualified leads captured into a structured database from organic social traffic
Zero missed messages during viral spikes that would have overwhelmed a human team
Sales team now focuses exclusively on closing instead of qualifying
System compounds: every viral post feeds the database instead of being wasted attention
Technologies
Ready to build something like this?
Let's talk about what we can build for your business.