The Client

OpenAccess Realty is a modern real estate brokerage based in Houston with over 120,000 Instagram followers and a mission to empower agents through technology.

The Challenge

They wanted to turn visibility into velocity — converting social media engagement into booked appointments and closed deals.
But their team was overwhelmed. Lead handling was manual, slow, and inconsistent.
They needed a system that could scale without burning out their agents.

The Solution

We helped OpenAccess build an AI-first real estate brand from the ground up:

• Brand strategy and naming

• Visual identity and responsive website

• SimpliAutomatic as the core CRM

• AI-powered automation flows for lead intake and booking

• Smart messaging + speed-to-lead optimization

The Results

Business Impact

• Up to 100 appointments booked weekly — fully automated

• Lead response time cut from hours to seconds

• Increased deal flow with fewer missed opportunities

• Agents supported by a system that works while they sleep

Human Impact

• Agents spend less time chasing leads, more time closing

• Customers get faster responses and seamless booking

• A tech-enhanced experience without losing the personal touch

• A team operating at scale — without burnout